Design a Standout Logo for 'Hey Dirt': Revolutionizing Laundry with Eco-Friendly Detergent Sheets

Cleaning & Maintenance

Our target audience is broad, encompassing anyone who purchases laundry detergent. We aim to attract customers seeking a practical, space-saving, and environmentally conscious alternative to traditional laundry products.

Background: "Hey Dirt" is revolutionizing the laundry experience with our innovative liquid-less laundry detergent sheets. We are launching in the dynamic Dubai market, aiming to appeal to all laundry detergent buyers. Our product stands out for its economical value, ease of carrying and storage, and an eco-friendly approach. Objective: We are looking for an engaging and memorable logo that reflects our brand's universal appeal. It should stand out in the busy supermarket laundry section and communicate our unique selling points - convenience, efficiency, and environmental responsibility. Target Audience: Our target audience is broad, encompassing anyone who purchases laundry detergent. We aim to attract customers seeking a practical, space-saving, and environmentally conscious alternative to traditional laundry products. Design Requirements: Universal Appeal: The logo should have a broad appeal, connecting with a diverse range of customers. It should communicate convenience, quality, and value. Color Palette: Incorporate colors that suggest cleanliness and environmental care, such as blues and greens. However, the palette should also be vibrant and eye-catching to attract a wide audience. Imagery: Include elements that symbolize ease of use, such as simplified representations of the detergent sheets. Eco-friendly motifs can be subtly integrated to denote the biodegradability aspect. Typography: Choose a font that is modern, approachable, and easy to read. The typeface should convey the brand’s straightforward and customer-friendly nature. Brand Identity: The logo should embody "Hey Dirt's" identity as an innovative, accessible, and environmentally responsible brand. It should emphasize the product's practical benefits while subtly highlighting its eco-friendliness. Versatility: Ensure the logo is adaptable for various applications, including packaging, digital platforms, and marketing materials. It should be impactful in both small and large formats. Distinctiveness: The logo should set "Hey Dirt" apart from traditional laundry detergent brands, emphasizing its unique sheet form and eco-friendly attributes. Cultural Sensitivity: Given the diverse demographic of Dubai, the design should be culturally sensitive and universally appealing. Deliverables: The primary logo design. Variations for different uses. A brief explanation of the design rationale. Contest Guidelines: Creativity and innovation are highly encouraged. Designs should align with the broader appeal strategy while incorporating eco-friendly messaging. We welcome multiple submissions per designer for varied perspectives. We really like the attached AI-generated image colors and feel

Every design category has flexible pricing for all budgets. Logo & brand guide starts at HK$3,399.